Concerned Citizens of Kyoto, 2010

japan_15

National Museum of Modern Art, Kyoto, Japan. CAE notices that the museum is underused if not completely unrecognized by the majority of the city’s population. In order to change perceptions, CAE initiates a campaign to give away free beer and cigarettes. When a diverse range of people come to the museum for beer, they also receive a counterfeit invitation to the Gala Opening for donors and friends of the museum.